During the Cebu Press Freedom Week, an editorial from.Ph emphasized the importance of transparency beyond just celebrating press freedom. The piece urged attention to the rights of the people, highlighting the need for accountability in media practices. The editorial suggested that the week should also serve as a platform to address broader societal issues, ensuring that the media's role extends beyond mere information dissemination. It called for a more inclusive approach, where the voices of the public are heard and their rights are upheld. The focus was on fostering a media environment that is both free and responsible, reflecting the values of a democratic society. This editorial comes as part of ongoing discussions about media ethics and the role of journalists in shaping public discourse.